Communication is the lifeblood of leadership. Leaders rely on effective communication to share their vision, motivate teams, build trust, and guide their organizations through change. This includes not only verbal but written messages; and is crucial for fostering collaboration, resolving conflicts, and ensuring that everyone is aligned with organizational goals.

However, much of business communications today fail to achieve their purpose. The result is misunderstandings, missed sales, disgruntled employees, poor culture, resistance to change and failed strategies.

The aim of this program is to help leaders develop the skill of communicating with impact for the best results. Citing psychology and behavioral science findings, participants will be guided to use one of the most underutilized modes of communication – the humble story. Storytelling in business is a skill that every leader can learn. Participants will engage in hands-on activities to build their skill and knowledge; including techniques of storytelling that will enable them to better engage, influence and inspire others.

The use of story as a leadership tool – to teach, transfer knowledge, mentor, coach and lead – is conceptually straightforward but behaviorally difficult. That is why participants will be given a list of activities that can be used to support behavioral change following the program.