Executive Education – Leadership and Management

Negotiating For Success

Terms & Conditions
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11 Aug 2026

Date

9:00 AM – 5:00 PM

Time

RM 2,750*

(USD 688*)

Program Fee

In-Person

Format

Overview

Everything you do in life is a negotiation. Whether you’re deciding where to go for dinner, in a high-stake conversation to secure a promotion, or assigning work to a junior employee – you are in a negotiation. Your ability to persuade others, gain support for your ideas, and create win-win situations between parties will determine your success in life. 

The common misconception about negotiation is that people see it as a zero-sum game. The smartest people are those who see negotiating as a game of value creation – for both sides. Many people you meet will have different points of views, values, risk preferences, likes, and dislikes. Successful negotiation is the ability to pay attention and listen well, reconcile those differences to create benefits, and work towards an agreement that maximizes value for both parties. 

Whether in your work or personal life, understanding how to negotiate well is an essential aspect in building strong relationships and resolving conflict. If you want to take your leadership effectiveness further, and create a positive impact within your environment – this program is most certainly for you. 

Taught by Sheila Singam, the Negotiating for Success program is structured around 3 key tensions that exist within most types of negotiations. These are the tensions between: 

  • Creating and distributing value
  • The interests of principals and their agents
  • Empathizing with another’s point of view whilst asserting your own opinions 

In any negotiation, people make choices about how to manage each of these tensions. Through interactive role-playing and simulations, this program will help you reconcile the tradeoffs and understand how to manage conflicts and differences to achieve the best possible outcome.

Program Faculty

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Sheila Singam

11 Aug

2026

Negotiating For Success 

In-person

RM 2,750*

* USD Pricing (USD 688) is indicative pricing.
* All fees are invoiced in Malaysian Ringgit (RM). USD amounts are shown for reference only and will vary based on the prevailing exchange rate at the time of payment.
* Excludes Sales & Service Tax (8%).
* Excludes accommodation at ASB Residential for outstation/overseas participants but can be arranged at additional cost.