2 - 3 Sep 2026
Date
9:00 AM – 5:00 PM
Time
RM 3,500*
(USD 875*)
Program Fee
In-Person
Format
Overview
This two-day high-impact workshop is designed to transform sales directors, marketing managers, and business development executives in Malaysia into a modern, autonomous revenue engine.
In a highly competitive local landscape characterized by rising operational costs, a recent minimum wage hike, and shifting digital consumer behaviors, winning market share requires incredible speed, hyper-localized customer engagement, and automated cross-channel execution.
This program is structured as a direct technological evolution:
- Day 1 focuses on Generative AI as a "Co-Pilot," mastering advanced prompt engineering to manually analyze first-party data, script highly localized multi-lingual sales pitches, and design tailored marketing campaigns.
- Day 2 elevates the team to Agentic AI, taking those exact same Day 1 use cases and building automated, multi-step "Digital Growth Workers" that execute lead qualification, run multi-channel sales pipelines, and engage clients without human prompting.
Participants move seamlessly from learning what to write to building self-running systems that handle automated WhatsApp merchant outreach, multi-lingual customer onboarding, and proactive cross-platform ad optimization.
- Master Commercial Prompt Engineering: Use structured "Role-Task-Context" patterns to instantly generate localized B2B sales pitches and marketing copy in polite corporate English, Bahasa Malaysia, and Mandarin.
- Transition from GenAI to Agentic Autonomy: Understand the strategic shift from manually prompting an AI tool to orchestrating autonomous, multi-step customer acquisition workflows.
- Build No-Code Automated Outreach Pipelines: Construct autonomous agents that watch incoming lead generation sheets, pre-qualify high-value business leads, and draft highly contextualized outreach messages.
- Deploy a 24/7 Localized WhatsApp/Social Engagement Agent: Create a conversational workflow that intercepts inbound customer inquiries, responds contextually in colloquial "Manglish" or formal languages, and references complex product catalogs to drive automated lead qualification.
- Establish Responsible Growth Guardrails: Define "human-in-the-loop" checkpoints to ensure all autonomous marketing and sales content strictly complies with local advertising guidelines, consumer protection standards, and PDPA regulations.
Program Faculty
Noel Ko
Adjunct Faculty
Peter Kua
Adjunct Faculty
02 - 03 Sep
2026
GenAI and Agentic AI for Sales and Marketing
In-person
RM 3,500*
* USD Pricing is indicative pricing.
* All fees are invoiced in Malaysian Ringgit (RM). USD amounts are shown for reference only and will vary based on the prevailing exchange rate at the time of payment.
* Excludes Sales & Service Tax (8%).
* Excludes accommodation at ASB Residential for outstation/overseas participants but can be arranged at additional cost.
2026
